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BECCA The Story Behind The Brand
The BECCA story is one of passion, determination and courage and began when the Founder, Rebecca Morrice Williams was just a teenager in Perth, Western Australia, flicking through the pages of her favourite fashion magazines. Marvelling at the models’ perfect complexions, Rebecca, oblivious to such things as airbrushing, assumed their foundations must hold the answer and so began a search to find this miracle product. But years later, working as a professional make-up artist and model, it became clear that the ‘perfect foundation’ did not exist…….YET.
As a make-up artist Rebecca gained exposure to women of all backgrounds, with different needs and different skin types. But one fact was universal – all women wanted perfect skin. Convinced that the secret to this perfect skin lay with foundation, and believing that this seemingly elusive complexion was achievable, Rebecca set out on a journey to create her own product.
The spark of BECCA was born…. Teaming up with Steven Schapera (now CEO) in 1996, the pair set out to search the world for the technical expertise that could bring their dream to life. This combination of talents would prove formidable – fusing Stephen’s background in engineering, international marketing and wine-making, with Rebecca’s creativity, flair and passion. They found what they were looking for in Germany and lab work began immediately. But, like most success stories the journey would not be without its detractors. Rebecca and Steven were determined that BECCA would be built on a completely different philosophy to that of the established cosmetic companies.
While they tended to cater to a predominantly Caucasian market, BECCA would break the mould and cater for ALL skin types – whether they be Asian, Hispanic, Caucasian, African or Scandinavian - developing no less than 34 concealer colours and 30 foundation colours. Unswayed by advice from “industry experts” who warned BECCA against producing so many colour options for such a small market segment, the Founders forged ahead, determined that BECCA would be relevant to ALL women. True to Rebecca’s perfectionism the brief was complex and uncompromising. But three and a half years, and 1,400 skin trials later, the perfect concealer upon which the complete BECCA range pivots was completed.
BECCA had arrived. In March 2000 the unlisted public company and owner of the BECCA trademark, Cosmetic Developments Limited, was incorporated in Perth, Western Australia and would drive the brand to commercialisation. Armed with a superior range of foundation-based products Rebecca and Steven were ready to take their product to the world. In October 2001, BECCA made its international debut at SPACE.NK in London and Bergdorf Goodman in New York in January 2002.
The brand is now available in the most prestigious stores across the world and has set a new performance benchmark for creativity, style and quality. It has delighted the most demanding make-up artists, excited the most respected Beauty Editors and its converts include an ever-growing list of celebrities. But most importantly, BECCA has met the needs of ‘real’ women everywhere and ended a personal search for cosmetic perfection by the creator herself.
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